Throughout the fourth quarter of 2021, the European market had consistent optimistic sentiment. Despite the overwhelming inventories at lower levels during the fourth quarter of 2021, the demand prognosis in the domestic market revealed varied opinions. Imports from the Asia Pacific region, on the other hand, remained disruptive due to limited accessibility of vessel freights and a decrease in the PMI index for titanium dioxide in China despite the application of severe environmental protection measures.

In a 2020 study published in the Journal of Trace Elements in Medicine and Biology, researchers conducted an in vitro experiment to analyze the effects of TiO2 nanoparticles on a human neuroblastoma (SH-SY5Y) cell line. The scientists evaluated “reactive oxygen species (ROS) generation, apoptosis, cellular antioxidant response, endoplasmic reticulum stress and autophagy.” The results showed that exposure to the nanoparticles “induced ROS generation in a dose dependent manner, with values reaching up to 10 fold those of controls. Nrf2 nuclear localization and autophagy also increased in a dose dependent manner. Apoptosis increased by 4- to 10-fold compared to the control group, depending on the dose employed.” 

Calcium carbonate and titanium dioxide are two important minerals that are widely used in various industries. While they share some similarities, they also have distinct differences when it comes to their manufacturing processes and applications.

But in the U.S., titanium dioxide is found all over the grocery shelves. Candy like Skittles, Starbursts, and Jell-O, gum like Trident White peppermint gum and Mentos Freshmint Gum, cake products like Duncan Hines Creamy Vanilla Frosting, and Nabisco Chips Ahoy! cookies are just a few of the myriad food items that contain the additive.

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In Home Care products, the presence of titanium dioxide is declared in line with local regulations, which can vary across the world. In some countries, titanium dioxide is not declared if only a small amount of the ingredient is used. In other countries titanium dioxide is grouped under ‘colourants’ in the ingredients list. In Europe, regulation requires all home care ingredients to be disclosed through a supporting website. You can find our product ingredient information page by visiting ‘

To overcome this challenge, manufacturers use advanced technology and processes to monitor and control the buff percentage of their products. This may involve the use of sophisticated equipment to measure the coating thickness of titanium dioxide particles, as well as automated systems to adjust the level of coating as needed. By carefully controlling the buff percentage, manufacturers can ensure that their products meet the specifications of their customers and maintain a high level of quality and performance.